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Lebanese American University

Case Studies

RTMStrategyToysChinaDevising a Route to Market (RTM) Strategy for the Toys Category of a Multinational Company in China

RTMStrategyFMCGArabDigital Route to Market (RTM) Strategy for FMCG Categories in the Arab World

OneSizeDoesntFitAllOne Size Doesn’t Fit All

NewCreditCardDeveloping a New Credit Card for a Multinational Bank

IAmDadsSuccessor.pngI Am Dad’s Successor. It is About Time I Took Control.

FBRulesLebaneseMarketAdapting New Food and Beverage Rules to the Lebanese Market.

CreatingFamilyUnityCreating Family Unity Above All

CarbonatedSoftDrinksPackageOptimizing the Package Strategy of Carbonated Soft Drinks (CSD) in China

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