Case Studies

Devising a Route to Market (RTM) Strategy for the Toys Category of a Multinational Company in China

Digital Route to Market (RTM) Strategy for FMCG Categories in the Arab World

One Size Doesn’t Fit All

Developing a New Credit Card for a Multinational Bank

I Am Dad’s Successor. It is About Time I Took Control.

Adapting New Food and Beverage Rules to the Lebanese Market.

Creating Family Unity Above All

Optimizing the Package Strategy of Carbonated Soft Drinks (CSD) in China